Custom illustration work for Mendocino Farms focuses on capturing the essence of their fresh, seasonal ingredients and vibrant culinary offerings. By integrating whimsical yet thoughtful design elements, each piece reflects the brand's commitment to quality and sustainability. The illustrations serve not only as eye-catching visuals but also as a storytelling medium that enhances the dining experience. Through this collaboration, Mendocino Farms showcases its unique personality while appealing to both new and returning customers, making the menu and marketing materials visually engaging and memorable. The goal was bright visual storytelling.